Project Details

Brand

Donna Karan / DKNY / LVMH

Case ________

Footwear & Handbags
Category Extensions & Licensing
International Distribution

DKNY
North American Sales for Shoes and Handbags inclusive of
managing sales forecasts, national team of agents, and oversight on
margins and profitability at all major department and specialty
stores. $80 Mill annual revenue.

DKNY / LVMH
International Expansion of Donna Karan via UK Showroom and
global distribution network in Middle East, Japan and Europe.
Partnerships with Onward Kashiyama, Swank, Swire, Bin Hendi –
and most major department stores. Business grew to 1.2 Billion
prior to sale to LVMH.

LICENSING
Licensing partnerships with Wacoal, CHF Industries, Fossil,
Marchon, Estee Lauder, Liz Claiborne.

Brand

CALVIN KLEIN

Case ________

Wholesale Sales & Planning
International Distribution
Acquisition & Consolidation

CK JEANS
Primary focus on Merchandising collection to drive
Department Store Sales Internationally. Mainly work with
distributors in UK and EU to ensure buy consistency across
retailers. Set up structure to plan more accurate sales
forecasting for 9 Divisions including Kids / Underwear /
Men / Women / and Juniors.

CK JEANS / UNDERWEAR
Worked directly with CFO through growth strategy for CK
divisions under Designer Holdings being acquired by Warnaco -
Approximately a $700 million acquisition by Warnaco consolidating
CK’s largest licensing categories under one umbrella.

Client

ADIDAS Y-3

Case ________

New Product Concepts
Category Extensions & Licensing
International Distribution

Y-3 Adidas
Tasked to develop capsule collections in outerwear and
handbags by category experts for review with brands design
team. Capsule collection forecasted out for revenue growth
via licensing and creative collaborations with strategic
partners

Sport Style Division
Stella McCartney Golf / Y3/ Adidas Originals
Worked directly with North American President to build retail
network in LATAM / Secured distributors in Brazil and Mexico
through direct partnership at Palacio de Hierro.

Brand

EARL JEAN / JORDACHE / VF CORP

Case ________

Brand Acquisition
Repositioning & Re-Launch

EARL JEAN
Brand Acquisition by Jordache Group – tasked with
developing a strategy to review archives and
merchandise a new collection to re-launch into US
Department and Specialty Stores.

JORDACHE / US POLO
Headed up International and Licensing for portfolio of
companies including, Earl Jean, US Polo Assoc.,
Jordache Legacy, Kikit, and private label business.

Brand

HUDSON / FIREMAN CAPITAL

Case ________

European Distribution
Asian Distribution
Middle East / South Africa

HUDSON
Head of Global Strategy and Licensing for the brand. Tasked to
raise valuation through global expansion, category licensing and
international distribution. Primary focus on consolidating multiple
European Agents into singular structured and centralized EU
Distribution model.

DISTRIBUTION
Harvey Nichols Turkey
Bloomingdales Dubai
Printemp’s Paris
Distributors in Africa / Korea / Germany / UK

Brand

GIGIAMBATTISTA VALLI / GILMAR

Case ________

Collection Merchandising
US Market Entry
US Department & Specialty Stores
Wholesale Distribution

GIAMBATTISTA VALLI / GILMAR
Work with President to manage US business. Market entry strategy
leading to strong press visibility that allowed entrée into department
stores. Merchandise collection each season to ensure key pieces and
present each market to major stores and boutiques. Doubled
business over 4 year period.

US MARKET
Dir of Sales
Merchandise Collection
Saks Fifth Avenue
Neiman Marcus

Brand

VIVIAN TAM

Case ________

Collection Review
Paris Launch
Tranoi Presentation

VIVIAN TAM
Tasked to launch brand into European Market. Merchandised the
collection to be more RTW focused towards Department Stores in
France, UK, Germany. Introduced collection to buyers at Tranoi
trade show during Paris Fashion Week. Primary focus to raise
brand awareness and attract strategic partners for licensing,
distribution, and capital investment.

Collection Merchandising
European Market Entry Strategy
Paris Launch and Market
Tranoi Trade Show Presentation

Brand

SACHIN + BABI / ANKASA

Case ________

CEO
Film Editorial
New Brand Launch
US & EU Distribution

SACHIN + BABI
Head of Global Strategy and Licensing for the brand.
Tasked to raise valuation through global expansion via
licensing and international distribution. Primary focus on
consolidating multiple European Agents into singular
structured and centralized Distribution model.

DISTRIBUTION
Harvey Nichols Turkey
Bloomingdales Dubai
Printemp’s Paris
Distributors in Africa / Korea / Germany / UK

Brand

Carlos Miele / M. Officer

Case ________

US Market Entry Strategy
Creative Collaboration Handbags
Creative Collaboration Denim
Creative Collaboration Lingerie

CARLOS MIELE
Improve Collection Merchandising for US Distribution and NY
free standing store. Design and Development of Handbag Collection
for Brazil Distribution. Brand Extension concepts for
M.Officer in Denim and Lingerie for Brazil Market.

PROJECT FOCUS
Design & Develop Handbags
Design & Concept for Lingerie
Design & Concept for Denim
US Market Entry Strategy
Brazil Expansion Strategy

Brand

OSCAR DE LA RENTA / Wathne

Case ________

Collection Merchandising
US Department & Specialty Stores
Wholesale Distribution

Brand

JESPIONNE / J11.MODA / J11.TV

Case ________

Concept Content & Creation
Web Design
Film & Editorial